LUXURY AESTHETIC BIOTECH
Revance Aesthetics
Art Direction & Brand Management
Elevated beauty meets cutting edge technology in this biotech company, home of two B2B product lines and a commerce platform.
Building swiftly as Art Director in a remote startup studio environment included brand management, team supervision, concept development, social media, journey mapping, storyboards, and more.
DESIGN
Brand Guidelines
I worked with stakeholders to create a detailed 49-page Brand Guidelines, establishing accessible global standards and allowing for greater interpretive creativity among the sub-brands.
Serving as the direct connection between HCPs and products and services, the Revance Aesthetics brand acted as an umbrella. An overarching look and feel governed the visuals and messaging to ensure consistent styling between brands.
EXPERIENCE CONCEPTS & DEVELOPMENT
Global HQ & Experience Center
Tasked with combining hands-on curiosity and intelligent sophistication into an enriching customer experience, I developed concepts and specs for several interactive areas located throughout the Corporate Headquarters and Experience Center in Nashville.
I created technical plans, dimensional layouts, drawings, and mockups for a variety of areas, with an aim to engage and educate about specific product offerings and the science and technology that fuels them.
TACTICAL EXPERIENCE
Interactive Display Wall
Upon entering the HQ, visitors are welcomed by an interactive Product Display wall, offering hands-on discovery of offerings and interactive digital education about Revance consumer products.
DELIGHT
Selfie & Photoshoot Areas
Several selfie sets around HQ provided interactive experiences focused on aesthetic and reinforcing the brand. Encouraging digital distribution of selfies helped to build brand awareness.
IN-PERSON EXPERIENCE
Booth Concepts & Design
Conveying elevated luxury in a trade-show auditorium requires detailed organization and expert execution. Using a spectrum of resources, I aimed to create an inviting oasis and richly immersive experience.
Side-by-Side Video Wall Booth Design
Two separate areas for medical and commercial segments are related but not intermixed with differentiated colors and tones.
ENGAGEMENT
Social Media
Leaning heavily on social media to build brand awareness, my team developed concepts, storyboards, and design for numerous social campaigns. The Setting the New Standard campaign (pictured here) was reflected across brands to unify and convey our global mission and reinforce our position in the market.
Revance Aesthetics
Daxxify
RHA Collection
VIDEO
Storyboards
With a high volume and a demand for fast turnaround, presentation videos, social reels, and sizzle videos were built quickly from themed concepts, and then storyboarded with footage clips, timing specifications, and music/soundtrack selections before approval and transfer to the video production team. Pictured here is the storyboard and video for an introductory sizzle reel for Revance Aesthetics.
BEYOND POWERPOINT
Presentation
Building over 60 presentations annually for dozens of speakers, my team provided support throughout the design process to presenters in all departments: consumer brands, sales, executives, investors, and medical affairs.
The range of deck content spanned all points of business. To ease this workload, we devised a PowerPoint template system to maintain consistency, and distributed formatted templates for each speaker to build from.
Let's Chat!
Questions? Ideas?
There’s plenty to talk about.
(404) 822-5345
